Do you want employees who only color in the lines, with the crayons or markers you’ve provided? What kind of value should your employees add? Does your culture support the people you need?
Being “right” doesn’t always mean it makes good business sense. Consider your options and the consequences.
As a business owner, it’s easy to get used to playing every role in your business. However, you don’t need to be excellent at everything. Be honest about what you want to do and what you’re great. Find others to fill the gaps.
When hearing about shiny new tactics that “every” business should be using, make sure you stop and think. Strategy may not be as sexy as social media, but there’s a reason it’s still discussed.